# Overview

## Overview

This documentation covers two main areas. You can use either one independently:

* **ReplyCorp API** – conversion tracking, attribution, and influence points marketplace
* **$REPLY Token & ReplyPool** – on-chain token and staking system with daily fee distributions

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Want the fastest “how much work is this?” checklist? Start with the [Integration Guide](https://docs.replycorp.io/integration-guide).
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### ReplyCorp API

#### What it is

ReplyCorp API is our conversion tracking and attribution platform for campaigns that run primarily on X/Twitter.

Use it when you want to:

* Track purchases or other conversions driven by your community
* Attribute sales back to specific referrers and their upstream network
* Reward influencers with redeemable points through the Influence Points Marketplace

#### Key capabilities

* **Conversion Tracking API** – record purchases and other conversion events
* **Attribution Engine** – multi-layer network-based attribution, with support for temporal configuration of rules
* **Influence Points Marketplace** – influencers earn points from brand commissions and redeem them for gift cards

If you are integrating conversion tracking and referrer attribution, see the ReplyCorp API documentation and Integration Guide.

> **Enterprise customers:** On-chain fee distribution via smart contract is available as an add-on. See Fee Router Enterprise.

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### $REPLY Token & ReplyPool

#### What it is

The $REPLY token ecosystem powers an on-chain staking and fee distribution system. Holders can stake $REPLY into ReplyPools and earn a share of protocol trading fees.

Use it when you want to:

* Understand how $REPLY works at the token and smart contract level
* Integrate staking data or fee distribution mechanics into your own tools
* Build bots or services that interact directly with the ReplyPools contracts

#### Key capabilities

* **Dual pool architecture** – Alpha (presale) and Public staking pools
* **Daily fee distributions** – automatic, gas-optimized distribution of trading fees
* **Attribution-based multipliers** – performance-based multipliers that adjust a staker's share
* **Alpha whitelist system** – controlled access to the Alpha pool via Merkle proofs

If you are integrating directly with the token or staking contracts, use the $REPLY Token & ReplyPool documentation.

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### How they fit together

**ReplyCorp API** is about tracking conversion actions (like purchases), attributing them to users who make social posts tagging the brand, and rewarding referrers with influence points based on brand commissions.

**$REPLY & ReplyPool** is about on-chain tokenomics and staking, with daily fee distributions to token holders.

You can adopt either product on its own, or combine them depending on whether you need:

* **Only conversion tracking & attribution** → focus on ReplyCorp API
* **Only token staking & fee distributions** → focus on $REPLY & ReplyPool

As we expand the ecosystem, more integrations between these components may become available, but each product is designed to be usable independently.