Core products

Core products

ReplyCorp offers core building blocks that can be used together or independently, depending on your use case:

  1. ReplyWeb – conversion tracking, attribution, and campaign leaderboards

  2. $REPLY token & ReplyPool – on-chain token and staking system with daily fee distributions


ReplyWeb

What it is ReplyWeb is our conversion tracking and attribution platform for campaigns that run primarily on X/Twitter.

Use it when you want to:

  • Track purchases or other conversions driven by your community

  • Attribute sales back to specific influencers and their upstream network

  • Distribute campaign points based on influence and performance

  • Expose leaderboards that rank participants by attributed sales and/or network connections

Key capabilities

  • Conversion Tracking API – record purchases and other conversion events

  • Attribution Engine – multi-layer network-based attribution, with support for temporal configuration of rules

  • Campaign Points – internal points per campaign (separate from on-chain $REPLY tokenomics)

  • Leaderboards – endpoints for both standard (network-based) and "leaderboard pull" (attribution-based) rankings

If you are integrating conversion tracking and influencer attribution, use the ReplyWeb API documentation.


$REPLY token & ReplyPool

What it is The $REPLY token ecosystem powers an on-chain staking and fee distribution system. Holders can stake $REPLY into ReplyPools and earn a share of protocol trading fees.

Use it when you want to:

  • Understand how $REPLY works at the token and smart contract level

  • Integrate staking data or fee distribution mechanics into your own tools

  • Build bots or services that interact directly with the ReplyPools contracts

Key capabilities

  • Dual pool architecture – Alpha (presale) and Public staking pools

  • Daily fee distributions – automatic, gas-optimized distribution of trading fees

  • Attribution-based multipliers – performance-based multipliers that adjust a staker’s share

  • Alpha whitelist system – controlled access to the Alpha pool via Merkle proofs

If you are integrating directly with the token or staking contracts, use the $REPLY Token & ReplyPool documentation.


How they fit together

  • ReplyWeb is about tracking conversion actions (like purchases), attributing them to users who make social posts tagging the brand, and reflecting that in a leaderboard tracking attributed conversions to determine rewards.

  • $REPLY & ReplyPool is about on-chain tokenomics and staking, with daily fee distributions to token holders.

You can adopt any single product on its own, or combine them depending on whether you need:

  • Only conversion tracking & attribution → focus on ReplyWeb

  • Only token staking & fee distributions → focus on $REPLY & ReplyPool

As we expand the ecosystem, more integrations between these components may become available, but each product is designed to be usable independently.

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