> For the complete documentation index, see [llms.txt](https://docs.replycorp.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.replycorp.io/overview.md).

# Overview

ReplyCorp is a conversion tracking and attribution platform for campaigns that grow through social media. It maps who influenced a sale, attributes credit across the referral network, and rewards influencers with redeemable points — all without you having to build any of the underlying infrastructure.

{% hint style="info" %}
Want the fastest “how much work is this?” checklist? Start with the [Integration Guide](/integration-guide.md).
{% endhint %}

***

### What it is

ReplyCorp tracks conversions driven by your community and attributes them back to the people who actually moved the needle. Today it runs primarily on X/Twitter, with additional social platforms on the roadmap.

Use it when you want to:

* Track purchases or other conversions driven by your community
* Attribute sales back to specific referrers and their upstream network
* Reward influencers with redeemable points through the Influence Points Marketplace

***

### Key capabilities

* **Conversion Tracking API** – record purchases and other conversion events with a single server-side API call
* **Attribution Engine** – multi-layer, network-based attribution that maps who influenced whom, with temporal configuration of rules
* **Influence Points Marketplace** – influencers earn points from your commissions and redeem them for gift cards (Tremendous-backed catalog)
* **Connect on X embed** – an optional lightweight widget (drop-in script or Google Tag Manager tag) that lets visitors link their X account on your site before they convert
* **Telegram bot (@ReplyCorpBot)** – guided setup, campaign management, and an AI assistant for ongoing operations
* **Flexible brand payment rails** – fund commissions via Stripe ACH (US bank account) or USDC prepaid, configured once in the admin panel
* **Hands-off compliance** – gift card fulfillment, US tax collection (W-9 / W-8BEN, 1099 e-delivery), and OFAC screening are handled for you

***

### How it works

1. A conversion happens in your system (a purchase, signup, or other event).
2. You decide the commission you want to pay on that conversion.
3. You make a single API call with the buyer's social ID, the sale amount, and the commission.
4. ReplyCorp calculates attribution — who influenced the sale across the referral network — and issues influence points from the commission.
5. Influencers earn points in the marketplace and redeem them for gift cards once the refund window closes.

ReplyCorp handles the heavy lifting automatically: social stream monitoring, network graph construction, attribution math, points distribution, participant onboarding, rewards fulfillment, and brand payment collection. If you can make an HTTP request and supply a buyer's social ID, you're ready to integrate.

***

### Where to go next

* [**ReplyCorp API documentation**](/api-documentation.md) – full API reference for conversion tracking, attribution, and the Influence Points Marketplace
* [**Integration Guide**](/integration-guide.md) – effort estimates, setup steps, brand payment rails, and the optional Connect on X embed
* [**Telegram Bot documentation**](/telegram-bot-replycorpbot.md) – commands, setup, and the AI assistant