Core products
Core products
ReplyCorp offers core building blocks that can be used together or independently, depending on your use case:
ReplyWeb – conversion tracking, attribution, and campaign leaderboards
$REPLY token & ReplyPool – on-chain token and staking system with daily fee distributions
ReplyWeb
What it is ReplyWeb is our conversion tracking and attribution platform for campaigns that run primarily on X/Twitter.
Use it when you want to:
Track purchases or other conversions driven by your community
Attribute sales back to specific influencers and their upstream network
Distribute campaign points based on influence and performance
Expose leaderboards that rank participants by attributed sales and/or network connections
Key capabilities
Conversion Tracking API – record purchases and other conversion events
Attribution Engine – multi-layer network-based attribution, with support for temporal configuration of rules
Campaign Points – internal points per campaign (separate from on-chain $REPLY tokenomics)
Leaderboards – endpoints for both standard (network-based) and "leaderboard pull" (attribution-based) rankings
If you are integrating conversion tracking and influencer attribution, use the ReplyWeb API documentation.
$REPLY token & ReplyPool
What it is The $REPLY token ecosystem powers an on-chain staking and fee distribution system. Holders can stake $REPLY into ReplyPools and earn a share of protocol trading fees.
Use it when you want to:
Understand how $REPLY works at the token and smart contract level
Integrate staking data or fee distribution mechanics into your own tools
Build bots or services that interact directly with the ReplyPools contracts
Key capabilities
Dual pool architecture – Alpha (presale) and Public staking pools
Daily fee distributions – automatic, gas-optimized distribution of trading fees
Attribution-based multipliers – performance-based multipliers that adjust a staker’s share
Alpha whitelist system – controlled access to the Alpha pool via Merkle proofs
If you are integrating directly with the token or staking contracts, use the $REPLY Token & ReplyPool documentation.
How they fit together
ReplyWeb is about tracking conversion actions (like purchases), attributing them to users who make social posts tagging the brand, and reflecting that in a leaderboard tracking attributed conversions to determine rewards.
$REPLY & ReplyPool is about on-chain tokenomics and staking, with daily fee distributions to token holders.
You can adopt any single product on its own, or combine them depending on whether you need:
Only conversion tracking & attribution → focus on ReplyWeb
Only token staking & fee distributions → focus on $REPLY & ReplyPool
As we expand the ecosystem, more integrations between these components may become available, but each product is designed to be usable independently.
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