> For the complete documentation index, see [llms.txt](https://docs.replycorp.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.replycorp.io/overview.md).

# Overview

Start here. High-level map of ReplyCorp docs.

ReplyCorp is a conversion attribution platform for brands that grow through social media. It watches the conversation around your brand, maps who influenced each sale, and shows you — post by post, creator by creator — what actually drives conversions. If you want to go further, it can also pay the people who drove them.

{% hint style="info" %}
Want the fastest “how much work is this?” checklist? Start with the [Integration Guide](/integration-guide.md).
{% endhint %}

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### Two products, one integration

ReplyCorp is organized as a core analytics product plus an optional rewards layer. Both run on the **same integration**: a single server-side API call when a conversion happens in your system.

#### Conversion Intelligence (the core product)

See which posts and creators actually drive your conversions.

* **Conversion tracking** – record purchases, signups, and other events with one API call
* **Attribution engine** – multi-layer, network-based attribution that maps who influenced whom
* **Post & creator analytics** – per-post engagement, conversions, revenue, and AI-driven insights in the dashboard
* **Reporting API & MCP** – programmatic access to your stats, and an MCP server so your AI tools can query them (Growth and Enterprise tiers)

Setting up Conversion Intelligence requires **no payment rails, no commission math, and no rewards configuration** — your developers identify conversions, attach the buyer's social identity (X user ID, or an Instagram verification code), and make one API call.

#### Rewards (the Referrals add-on)

Pay the posters who drive your conversions — on top of the same integration.

* **Influence points** – the reward budget you attach to a conversion becomes redeemable points, distributed across attributed influencers
* **Rewards marketplace** – influencers redeem points for gift cards (Tremendous-backed catalog)
* **Brand payment rails** – fund rewards via Stripe ACH (US bank account) or USDC prepaid, configured once
* **Hands-off compliance** – gift card fulfillment, US tax collection (W-9 / W-8BEN, 1099 e-delivery), and OFAC screening handled for you

For your engineering team, Rewards adds exactly **one field** to the conversion call (`commission` — the reward budget for that conversion). Everything else — reward configuration, brand profile, funding, activation — happens in the dashboard.

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### How it works

1. A conversion happens in your system (a purchase, signup, or other event).
2. Your backend makes one API call with the buyer's social identity (X user ID, or the Instagram-verified code they used at checkout) and the amount.
3. ReplyCorp calculates attribution — who influenced the sale across the referral network — and your dashboard shows which posts and creators drove it.
4. *(Rewards campaigns only)* The `commission` you attached funds influence points for the attributed influencers, who redeem them for gift cards once the refund window closes.

ReplyCorp handles the heavy lifting automatically: social stream monitoring (X and Instagram), buyer identity verification (X OAuth and Instagram DM verification), network graph construction, attribution math, and — for Rewards campaigns — points distribution, participant onboarding, rewards fulfillment, and payment collection. If you can make an HTTP request and supply a buyer's identity, you're ready to integrate.

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### Where to go next

**For developers:**

* [**Integration Guide**](/integration-guide.md) – what to build, step by step, matched 1:1 to the setup checklist your team sees in the ReplyCorp dashboard — including exactly which parts are core and which only apply to Rewards campaigns
* [**API Documentation**](/api-documentation.md) – full API reference for conversion tracking and attribution
* [**Reporting API & MCP**](/reporting-api-and-mcp.md) – read your campaign stats programmatically or from AI tools (Growth+)

**For product & marketing teams:**

* The ReplyCorp dashboard walks you through setup with a guided checklist. The [Integration Guide](/integration-guide.md) mirrors that checklist, so you and your developers are always looking at the same steps.
* [**Telegram Bot documentation**](/telegram-bot-replycorpbot.md) – guided setup, campaign management, and an AI assistant

**Optional components:**

* [**Social Connect Pixel setup**](/connect-on-x-pixel-brand-setup-guide.md) – a drop-in widget that lets visitors link their X (and optionally Instagram) account on your site before they convert — one way to collect buyer identities
* [**$REPLY Token & ReplyPool**](/usdreply-token-and-replypool.md) – token-related documentation